http://www.ezineadvertisingtips.com/tips/ezine-advertising-steps-writing-powerful-ezine-ads-to-grow-your-list/ Ezine Advertising Library presented by AdsMarket Ezine Advertising Network Sun, 01 Aug 2010 02:18:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.ezineadvertisingtips.com/tips/ezine-advertising-steps-writing-powerful-ezine-ads-to-grow-your-list/comment-page-1/#comment-21 Ezine Advertising Info Newsletter Sun, 14 Jun 2009 04:22:53 +0000 http://www.ezineadvertisingtips.com/?p=41#comment-21 "<i>Unfortunately, not everyone opens every email that they receive, so ask the publisher about her “open rate,” which is the number of subscribers who actually open and read the ezine. A respectable and reasonable open rate is 30-40%.</i>"   Comment # 1 - No one can accurately measure the open rates. It's technically impossible and that's why many ezine publishers don't use such performance metrics.   Comment # 2 - An open rate of 30-40% is indeed respectable but is not reasonable! The most recent reports issued by reputable email marketing companies show much lower open rates irrespective of newsletter's niche.   Adrian Jock “Unfortunately, not everyone opens every email that they receive, so ask the publisher about her “open rate,” which is the number of subscribers who actually open and read the ezine. A respectable and reasonable open rate is 30-40%.”
 
Comment # 1 – No one can accurately measure the open rates. It’s technically impossible and that’s why many ezine publishers don’t use such performance metrics.
 
Comment # 2 – An open rate of 30-40% is indeed respectable but is not reasonable! The most recent reports issued by reputable email marketing companies show much lower open rates irrespective of newsletter’s niche.
 
Adrian Jock

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