If you’re an ezine advertiser who doesn’t use an ad tracker, you’re just a blind advertiser. You don’t know what really happened when the final result is not the one you expected.
Who is at fault?
The program, product or service you promote is not very attractive for other people? Does your ezine ad not grab readers attention? Is there something wrong with the landing page? Is the ezine’s readership not the right market for your product?
You’ll never know if you don’t use an ad tracker and then interpret the results.
It’s not difficult to use such a tracker, but how do you analyse the results? Let’s see some basics … (more…)