Ezine Advertising Tips

Ezine Advertising Library presented by AdsMarket Ezine Advertising Network

What is the Best Directory of Ezines?

Many ezine advertisers are looking for directories of ezines. Why? Because they think that they can find all the information they need in one single place and they won’t waste too much time finding an appropriate offer for their ezine advertising needs.

In theory, this is a good approach. Practice is different though …

I used to run a directory of ezines and I have been an ezine publisher since 2001. Based on this experience, let me share with you seven FACTS that led me to a conclusion some people won’t like …
 
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The Easiest Way to Write Ezine Ads

There are many people advertising in ezines, but not everyone is a copywriter. The question is … can a good advertisement be written without too much knowledge & effort, and without spending money on copywriting services? The purpose of this article is to help you discover a simple and efficient method for writing ezine ads.

Many newbies join a program and then simply copy the ads from the affiliate/reseller area. That’s a pretty good way to solve the problem, but only if the program is new. Otherwise, if you use the same ad thousands of other members already used, you’re very close to a failure. Don’t assume that the readers are dumb and they will read again and again the same thing. You need to advertise in ezines where your competitors didn’t advertise yet (but actually you don’t know where they advertised) or you must write your own ads.

Other newbies write their own ezine ads indeed, but as expected, they are so unskilled that no one bothers to read their so called adverts such as “Hello, my name is John Doe and I’ve just discovered …”

What to do?
 
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In What Ezines Should I Advertise?

I am asked quite frequently, “what ezines should I advertise in?” I’m far from an expert, but here are some tips that may give you some guidance in choosing which ezines you may want to place your ads.

First of all, place your ad in ezines that are related to your product, service or biz opp. If you are selling fishing lures, you probably wouldn’t do too well in a food magazine. You may get some responses or even an order, but if you want your money’s worth, don’t waste your time or money.

Find the ezines that you think are related to your product, service or biz opp. Granted, you will probably be coming up with the same ezines that your competition advertises in, but that’s the best place to advertise…right where your competition is!
 
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Short Ad Tracking Guide for Ezine Advertisers

If you’re an ezine advertiser who doesn’t use an ad tracker, you’re just a blind advertiser. You don’t know what really happened when the final result is not the one you expected.

Who is at fault?

The program, product or service you promote is not very attractive for other people? Does your ezine ad not grab readers attention? Is there something wrong with the landing page? Is the ezine’s readership not the right market for your product?

You’ll never know if you don’t use an ad tracker and then interpret the results.

It’s not difficult to use such a tracker, but how do you analyse the results? Let’s see some basics …
 
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What You Need To Know About Ezine Advertising

By far the most effective and cost-effective way of advertising, especially for a new business is ezine advertising. It has 4 distinct advantages…

a. It’s easy to reach targeted prospects.

b. It gives results in a matter of hours. Typically, you should see results within 72 hours after your ad is published.

c. It’s easy to test your ad effectiveness.

d. It’s easy to calculate your Return on Investment (ROI).
 
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Ezine Advertising Myths

The freedom of speech, the lack of education plus the others’ herd instinct create some monsters … the myths. It is said “A fool throws a stone into a lake and twenty wise men can’t stop the ripples.”

Let’s see what some ezine advertising “experts” discovered and many other followers spread everywhere they could…

1) Ezine Advertising Doesn’t Work Anymore

Article marketing doesn’t work. PPC doesn’t work. Ezine advertising doesn’t work. Actually for some people nothing works. You know why? They are busy spreading rumours instead of investing in their education.

Well, it’s not our problem what other people are doing, but do you know what the real problem is? There is no one “up there” to force us to wear badges.
 
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Successful Ezine Advertising Techniques

Ezines are highly effective advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of course there are rules to be followed in order to succeed in ezine advertising.

1. Write Benefits Not Features.

It may sound cynical but most people are selfish. They don’t care about your company or background but they DO care about the benefits they gain. So, instead of saying that the “A” software title contains these features, try to specify that it will save money and time in the exact amount. Be as accurate as you can on that.
 
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Ezine Advertising Doesn’t Work! Really?

Some newbies noticed (or just heard many internet marketers talking) that article marketing is a powerful way of getting free traffic to their websites. And these newbies suddenly started writing ezine articles, irrespective of their knowledge (or lack of knowledge) of the topic they were writing about. Unfortunately, most of the article directories editors are not experts in their niche, but only in their directory publishing guidelines. What’s the result? Many articles flood the market, but their quality is not always as expected.

Let’s explore the ezine advertising niche and see what readers may “learn” from some writers. “If it is on the Internet, it must be true …” is a common wrong conclusion. Some readers learn quickly a weird tip, spread it fast to friends or colleagues, more and more people apply the tip until … everything explodes and then people cry angrily, “Ezine advertising doesn’t work!”
 
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Simple Steps to Market using Ezine Advertising

If you are like most people just starting out with an Internet marketing business, you are probably either familiar with or being bombarded by several methods of marketing your business. There are free classified ad sites, pay per click advertising, and even social marketing using videos and social sites as modes for advertising to your target audience—just to name a few. However, there is one very consistent method of reaching millions of people currently on the Internet that sometimes gets missed…and that is ezine advertising.

Ezines, which is the slang used to describe electronic magazines, are email newsletters that are sent out regularly to subscribers. Since everyone who receives an ezine has subscribed to the magazine, they are more likely to read the articles as well as the ads, because it is a topic that they have a passion about. If you matched your product or service with a related ezine, then you have hit the mark, and are marketing straight to your target audience! There are nearly 100,000 ezines published every month, so it is extremely likely that there is an ezine that will fit your niche and get you the results you are looking for.

What is the best way to market successfully using ezines?
 
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Ezine Classified Ads: Copywriting Guide for Newbies

Many newbies can be heard saying, “I don’t need to write my own ezine ads. My guru provided in the members area all the ads I need.”

If you don’t want to remain a newbie for the rest of your life, then stop being a copycat. Improve your own skills and don’t be afraid of failures. Yes, FAILURES.

The path from newbie to expert always includes one or more failures. But if you keep going, you’ll soon see the SUNLIGHT at the end of the tunnel.

Sure, there is an alternative: remain a copycat. But at the end of your tunnel you will always see … just another tunnel. You don’t like this perspective, do you?

Do yourself a service: stop right now being a copycat. Here is your copywriting guide for ezine classified ads …
 
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