Ezine Advertising Tips

12 Guaranteed Guru Secrets, For Better Ezine Ad Results

Adrian Jock — Sat, 05 Dec 2009 11:37:26 +0000

From buying expensive solo ads to placing free classifieds in ezines the past three years, you can be assured of my qualifications to write this article. I’m a Guru aren’t I?

1. I place most ezine ads in an ezine that is not delivered regularly on schedule. People love surprises and it’s a real surprise if this ezine arrives on schedule. (I bet on a high number of subs, here)

2. I just love to put ezine ads in an ezine classified section, where it is competing with dozens of other ads. If I do get a clickthrough this means my dollar sign characters stood out above the rest.

3. I don’t bother to spell check my ad copy. That misspelled word is sure to get noticed, and that’s what it is all about, right?

4. My personal favorite is choosing an ezine whose publisher uses an FFA site to build his subscriber list. I can bet on the sub list being huge and also have a broader audience to choose from.

5. I always use the same affiliate ads that come standard with the program. These ads are all written by professional copywriters, so they are nothing short of pure magic for a guaranteed click.

6. Why would I waste time subscribing to an ezine before buying a top spot ad? There’s more important things to spend my time on. (Hey! Honey, what time does the game start tonight?)

7. I always try to put enough info in the ad to make the sale from the point of exposure, not depending on the prospect to click to my website, or send for info by email. Saves ‘em time, plus you got’em on the hook, why let them go?

8. If the ezine publisher publishes a separate ad issue besides the main ezine this is excellent. Everyone reads the ads only ezines. You know, it’s like the dessert after a full course meal.

9. Never, but never give specific details in your ad. This is sure to keep the prospect guessing and we all know that curiosity is the key to make the prospect click on your contact link.

10. I don’t waste my time targeting a prospective audience. Always using the “shotgun” approach when placing ezine ads, scattering the ads everywhere, I’m bound to get a click.

11. Forget about the format rules. Who cares if my ad is 70 characters per line instead the allowed 60, no one counts the spaces and punctuation marks anyway. And surely that extra line or two will never be noticed. (they’ll run my ad anyway)

12. One last Sure Fire Secret, don’t run your ad over a couple of times in the same place. People get bored real quick with the same old stuff and will completely ignore your ad. So, be sure to run a different ad often.

Hopefully, you’ve copped a grin from this little spoof on how to place your ads to get the most response from them.

Now, if you wish to get Real with your ezine ad marketing just re-read the above, and see the exact opposite of what is written.

Wishing You Success,
Patrick Hale

About the author: Pat @Maxaid – Publisher of Maxaid News The Un-Ordinary Ezine, The Whole Truth and Nothing but the Truth, about marketing online.

Recommendation: For more ezine advertising tips, subscribe free to Ezine Advertising Info Newsletter

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Ezine Advertising – Questions and Answers

Adrian Jock — Sun, 15 Nov 2009 14:46:01 +0000

Ezine advertising works, but only if you know how. A tool is never at fault if you don’t know how to use it … Today’s article offers a mini-guide for all ezine advertisers who want to understand some simple but many times overlooked principles of advertising in ezines. For an easier understanding, these principles are presented below using a Q & A format.

Q: What are the best ezines to advertise with?

A: In any type of online advertising the best results are achieved when you drive targeted traffic to your landing page. That’s why the best ezines to advertise with are the ezines whose topic matches the topic of the product or service you plan to promote.

Q: How to find ezines from the same niche like the product I want to promote?

A: The easier method is to go to Google and search for combinations of keywords that include terms such as ezine, newsletter, gazette or even journal and words specific to your niche.

Q: There are a lot of scammers out there. How to identify them?

A: Before placing any order, always subscribe to the ezine and check the quality of the content. The scammers don’t waste their time by providing high quality content (sometimes they don’t actually provide any content at all!). I know that now you may ask, “Is a low quality provider a scammer?” The answer is “Not always. But if the quality of the content is poor, even if the publisher is not a scammer but an amateur, anyway you don’t want to advertise in such ezine.”

Q: What type of ezine ads to buy?

A: If you want to test an ad copy, a subject line or a product, then buy classified ads, sponsor ads or very cheap solo ads. If you’re sure that your ad copy is really good, then buy solo ads. For avoidance of any doubt a good ad copy is not one recommended by your upline, affiliate manager or copywriter. A great advert is one that YOU tested in real conditions and got good results. Only the market decides whether an advertisement is good or not.

To Your Success!
Adrian Jock

P.S. Do you have your own questions on ezine advertising and you didn’t find yet the answer? Don’t worry, the solution is right here … subscribe to my free newsletter Ezine Advertising Info Newsletter.

You have permission to use the article above for your ezine, website or any other public print as long as you include the entire article, including the P.S., without any modification.

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What is the Best Directory of Ezines?

Adrian Jock — Fri, 02 Oct 2009 08:34:55 +0000

Many ezine advertisers are looking for directories of ezines. Why? Because they think that they can find all the information they need in one single place and they won’t waste too much time finding an appropriate offer for their ezine advertising needs.

In theory, this is a good approach. Practice is different though …

I used to run a directory of ezines and I have been an ezine publisher since 2001. Based on this experience, let me share with you seven FACTS that led me to a conclusion some people won’t like …

1. Usually ezines directories owners don’t send publishers update requests. Period. The result? Most of the ezines info is outdated.

2. Sometimes some of the owners do send update requests. However, for various reasons, many ezine publishers don’t respond to such requests. Many directory owners don’t remove such ezines from their directory. Why? I don’t know exactly but maybe because the directory becomes a small one, and no one will be interested in it. Unfortunately the same happens with most of today’s ezine ad co-ops.

3. Other ezine publishers change their email address listed in public places (due to spam) or slightly update the prices of their advertising packages or the subscribers’ count. Minor changes that most of the time are forgotten after a while. Then … Directory owner: “Any change?” Ezine publisher: “No change, everything is just fine.”

What happens when an advertiser checks the directory listing and sends an inquiry to a publisher who changed in the meantime her/his email address? If the advertiser is lucky, the message comes back undelivered. In other cases, the advertiser waits, waits, waits, and nothing happens.

4. There are ezines directories where as an ezine publisher you cannot update your info. There are no online forms for submitting updates, the directory owner doesn’t respond to emails or her/his email address bounces.

5. An ezine publisher updates her or his website and then, if she/he is not busy, if she/he remembers, if she/he can do it, only then she/he tries to update a THIRD PARTY listing. There are many if’s as you can notice.

6. As an ezine publisher, there is NO POINT in updating some listings from some directories. Why? Some weeks after submitting an ezine, the publisher notices that many ezines directories sent a very small amount of traffic or no traffic at all. Why waste the time updating such listings?

7. Some ezine publishers stop publishing their ezines. Some of them never bother to update (delete) their third party listings. Other publishers died (R.I.P.), and they are still listed in many places.

Conclusion: you cannot rely on the info posted on third party sites. The most updated listing for an ezine is the ezine’s own website.

The following question can be raised: What is the easiest and cheapest way to find ezines’ websites?

Yep, it’s right under your nose! The best directory of ezines is GOOGLE. Google is the ezine advertiser’s best friend. Combining the proper keywords when searching, you’ll quickly find a list of ezines sites where you can continue your research until you find the best ezine advertising offer for your needs and budget.

To Your Success!
Adrian Jock

P.S. Recommended ebook: Ultimate Guide to Solo Ads

P.P.S. For more ezine advertising tips, subscribe free to Ezine Advertising Info newsletter.

You have permission to use the article above for your ezine, website or any other public print as long as you include the entire article, including the P.S. & P.P.S., without any modification.

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