The Easiest Way to Write Ezine Ads

There are many people advertising in ezines, but not everyone is a copywriter. The question is … can a good advertisement be written without too much knowledge & effort, and without spending money on copywriting services? The purpose of this article is to help you discover a simple and efficient method for writing ezine ads.

Many newbies join a program and then simply copy the ads from the affiliate/reseller area. That’s a pretty good way to solve the problem, but only if the program is new. Otherwise, if you use the same ad thousands of other members already used, you’re very close to a failure. Don’t assume that the readers are dumb and they will read again and again the same thing. You need to advertise in ezines where your competitors didn’t advertise yet (but actually you don’t know where they advertised) or you must write your own ads.

Other newbies write their own ezine ads indeed, but as expected, they are so unskilled that no one bothers to read their so called adverts such as “Hello, my name is John Doe and I’ve just discovered …”

What to do?

Click on your own link (do the same thing like the reader of your ad will do) and see what’s there…

Case # 1- If there is a signup form only, or if there are some images, almost no text and some links, then you’re in trouble. You’re in trouble not because the method I will describe below doesn’t work, but you’re in trouble because such a landing page is a big No-No and your chances to succeed are close to zero no matter your ad. In such case try to change the landing page, or stop before is not too late and promote something else.

Case # 2 – If the landing page is a real salesletter, copy the main headline, add your link and that’s it: you have a short ezine ad. As an alternative, check the sub-headlines and the main points of that salesletter, see what grabs your attention and use the text in your ad.

To Your Success!
Adrian Jock

P.S. For more ezine advertising tips, subscribe free to Ezine Advertising Info newsletter. Then discover the free resource that is probably the No. 1 collection of solo ads advertising articles in the world.

You have permission to use the article above for your ezine, website or any other public print as long as you include the entire article and the resource box (”P.S.”), without any modification.

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Comments

4 Responses to “The Easiest Way to Write Ezine Ads”

Linda Stacy says:

May 16, 2011 at 5:33 pm

I wonder how the page author would feel about affiliates using their copy? Some probably wouldn’t mind, but I’m sure there are others who wouldn’t take too kindly to it.

I do often look at landing pages to get ideas for what to say about a product or service, but I personally wouldn’t be comfortable using anything verbatim without getting permission.

(By the way, in case you don’t see the error message – CommentLuv isn’t working because your version needs to be updated).
Adrian Jock says:

May 18, 2011 at 11:33 am

Hi Linda,

1) Sorry but only a few minutes ago I found your comment “sleeping” in my spam folder

2) Thank you for the plugin warning. I knew that. CommentLuv terms changed and since I don’t see any point in paying for that plugin I have to remove it. I didn’t have time by now but I have to do it soon.

3) As for the main comment, I doubt that you’re right at least 1%. Let’s recap by putting YOU in afffiliate program owner’s shoes …

So … someone joins YOUR affiliate program and she/he is going to promote YOUR product/service and YOUR site. The affiliate works for YOU promoting YOU and YOUR work. Why do you think is wrong to use YOUR words in order to promote YOU and YOUR work?

Do you prefer her/him to promote YOU and YOUR work by using maybe a CRAP ad she/he wrote, or maybe an OFFENDING ad she/he wrote, or maybe a DECEIVING ad, etc? Hmm

When someone promotes ME and MY work, I will always prefer that person to use MY words about ME and MY work.

Well?

Adrian
Linda Stacy says:

May 19, 2011 at 10:41 pm

It would be interesting to hear from some affiliate program owners.

I’m not saying it’s necessarily the wisest decision, but I still think at least some (more than 1%) would frown on the practice.

It’s not a well-known program, but I found this in one affiliate agreement (and I seem to remember seeing similar terms elsewhere):
“Unless you have entered into an express written contract with this website to the contrary, visitors, viewers, subscribers, members, affiliates, or customers have no right to use this information in a commercial or public setting; they have no right to broadcast it, copy it, save it, print it, sell it, or publish any portions of the content of this website. ”

I’ll have to look through some of my affiliate program terms and see if anyone else addresses this.
Adrian Jock says:

May 23, 2011 at 3:44 pm

This time your new comment didn’t land in the spam folder but I was out of home for a few days. That’s why I wasn’t able to approve it earlier. Sorry.
============================
Your last comment somehow disappoints me. In order to have a conversation, when someone asks something, the other one is supposed to answer in a way or another. Otherwise…

You expressed your concerns and I answered you indirectly by asking you a direct question. I know it’s very easy to talk about others…. That’s why I tried to put YOU in affiliate program owner’s shoes. When the case involves YOU, not others you don’t care about … I wanted to see if you have the same opinion or you change it

You didn’t answer my question and that’s why I was disappointed. If you answer my question, the discussion is over and there is nothing else to further discuss.

“Do you prefer her/him to promote YOU and YOUR work by using maybe a CRAP ad she/he wrote, or maybe an OFFENDING ad she/he wrote, or maybe a DECEIVING ad, etc?”

If you answer NO, then the discussion is over and the reason is obvious.

If you answer “I know the real fact that most of the affiliates like most of the people online are NOT copywriters. However, when it comes to ME and MY work to be promoted by an affiliate (who makes money for ME too) instead of that person using MY OWN WORDS, YEEEES, I do prefer that person to use a CRAP ad, or maybe an OFFENDING ad, or a DECEIVING ad, or even an ad like ‘Linda’s product “x” is a SCAM’ [Linda, don't tell me that you didn't see this type of ad that someone invented and then many affiliates used the same pattern for OTHER products belonging to OTHER people]… so if you answer YES, the discussion is over again. There is nothing more to discuss… What could I say without offending you? In that case, to anyone saying the same thing, without being rude, I would say the same thing… OK, that’s it. You don’t understand affiliate marketing or you don’t need more business, so actually you don’t need your affiliate program.

Finally, even if you didn’t answer my question, I won’t do the same thing but I will address what you mentioned in your last comment. Here is my point regarding to that:

I don’t think that too many people “would frown on the practice”. Here is why … copy the whole text and search for it in Google. You did it? … What can you see? A lot of people use THAT text. The SAME text. Check the owners of the sites… DIFFERENT owners. HOW IS THAT? It makes me laugh!

A lawyer made that text for a certain company – no relationship with any affiliate program – in order to cover everything, like any lawyer does it. [By the way, the word "affiliate" from a lawyer's language is quite different from what we are talking here. You didn't take into consideration this point, did you?] Then a lot of people copied EXACTLY the text that says NOT to do it and pasted it on their sites. Those guys are the people who “would frown on the practice”? Are you serious? LOL

If you check more sites then you’ll find people who use that wording but in the same time have an affiliate program through ClickBank (where the whole point is that actually ClickBank is the SELLER – check it! – and the affiliates do NOT need to have any relationship with the creator of the product). Without having any kind of contract in place between them and ClickBank’s users, some of these persons recommend them to use the ads from the affiliate program page. What’s this? Do they recommend people to do what THEY are forbidding? Funny again.

I’ll stop here and actually I’m not waiting anymore an asnwer to my original question. I already explained you why…

The Easiest Way to Write Ezine Ads

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