Archive for July, 2009

What You Need To Know About Ezine Advertising

By far the most effective and cost-effective way of advertising, especially for a new business is ezine advertising. It has 4 distinct advantages…
a. It’s easy to reach targeted prospects.
b. It gives results in a matter of hours. Typically, you should see results within 72 hours after your ad is published.
c. It’s easy to test your [...]

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Ezine Advertising Myths

The freedom of speech, the lack of education plus the others’ herd instinct create some monsters … the myths. It is said “A fool throws a stone into a lake and twenty wise men can’t stop the ripples.”
Let’s see what some ezine advertising “experts” discovered and many other followers spread everywhere they could…
1) Ezine Advertising [...]

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Successful Ezine Advertising Techniques

Ezines are highly effective advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of course there are rules to be followed in order to succeed in ezine advertising.
1. Write Benefits Not Features.
It may sound cynical but most people are selfish. They don’t [...]

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Ezine Advertising Doesn’t Work! Really?

Some newbies noticed (or just heard many internet marketers talking) that article marketing is a powerful way of getting free traffic to their websites. And these newbies suddenly started writing ezine articles, irrespective of their knowledge (or lack of knowledge) of the topic they were writing about. Unfortunately, most of the article directories editors are [...]

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